Callaway Retail Transformation

The Callaway Fixture Design project focused on creating a versatile in-store display that brings both visual impact and brand alignment. Designed to highlight golf equipment and accessories, the fixture pairs clean geometry with premium finishes, balancing durability with a sophisticated edge. Our team contributed CAD documentation, prototyping, and 3D visualization to refine form, scale, and interaction. The result is a branded retail element that enhances customer engagement while reinforcing Callaway’s reputation for performance, innovation, and design excellence.